Upscale AI, an AI startup co-founded by Herman Yang, has introduced Upscale Studio, an end-to-end AI-native platform enabling e-commerce brands to create, run, and optimize performance TV ads across streaming platforms. Backed by $5.5 million in seed funding from nvp capital, M12 (Microsoft’s venture fund), Eniac Ventures, SuperAngel.Fund, and Breakpoint Capital, the platform combines generative AI for high-quality video creation with machine learning-driven programmatic buying. This addresses the shift towards streaming as a key frontier for performance advertising, where U.S. households spend 40% more time watching streaming content than social media. Early adopters such as Branch Furniture and Lalo have already achieved higher engagement and better ROI through the platform’s integrated creative, media, and optimization tools.The shift towards streaming television as a dominant force in performance advertising is evident, with over 99% of U.S. households having access to streaming services. This shift has created new opportunities for brands to engage audiences through personalized and dynamic ad experiences. Upscale AI, a leader in AI-native solutions, has developed Upscale Studio, an end-to-end platform designed specifically for e-commerce brands to automate the creation, execution, and optimization of performance TV ads across major streaming platforms.
Upscale AI has developed Upscale Studio, an innovative platform that leverages generative AI and machine learning to streamline video ad production. The platform automates the creation of high-quality video content by converting website and social media assets into engaging ads tailored for streaming audiences. This automation reduces reliance on manual processes while maintaining consistent quality across campaigns.
Programmatic bidding capabilities enable precise audience targeting, dynamically adjusting bids based on performance data to maximize engagement and return on investment (ROI). The platform’s advanced analytics tools provide actionable insights into campaign performance, allowing brands to continuously optimise their strategies in real time.
E-commerce brands like Branch Furniture and Lalo have already achieved measurable success using Upscale Studio. By automating video ad creation and leveraging programmatic bidding, these companies have seen significant improvements in engagement rates and ROI. These early successes demonstrate the platform’s ability to enhance advertising effectiveness through advanced technology and data-driven decision-making.
As major streaming platforms like Netflix, Amazon, and Disney continue to expand their advertising offerings, Upscale AI positions itself as a key enabler of success for brands navigating this evolving landscape. Upscale Studio helps advertisers achieve greater precision and efficiency in their campaigns by combining cutting-edge technology with real-time data analysis.
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