A groundbreaking global economic study has sounded the alarm on the future of creativity, warning that the rapid rise of generative artificial intelligence (AI) could displace human creators and threaten the very fabric of our cultural landscape.
The study, conducted by PMP Strategy and commissioned by CISAC, the International Confederation of Societies of Authors and Composers, estimates that AI tools and services will generate significant revenues, but at the expense of human creators who stand to lose billions in revenue. CISAC Vice-President Ángeles González-Sinde Reig, a film director and screenwriter, emphasized the need for ethical and economically sound policies that put creators’ rights at the center of the AI world.
Marcelo Castello Branco, CISAC Board Chair and CEO of Brazil’s UBC, reiterated the organization’s commitment to protecting the livelihoods of its member creators. The study’s findings have far-reaching implications for the creative industries, highlighting the urgent need for policymakers to safeguard human creativity and ensure fair remuneration for creators in the age of AI.
The study commissioned by CISAC from PMP Strategy highlights the significant economic value that copyright works bring to Gen AI companies. However, it also reveals a critical flaw: creators are being unfairly exploited, with their work being used to boost AI providers’ revenues without fair compensation or recognition. This is a pressing concern for policymakers, who must act swiftly to safeguard human creativity and culture.
CISAC Director General Gadi Oron emphasizes that the current situation is unsustainable, with creators being left behind in the growth of Gen AI companies. He stresses that policymakers must ensure transparency, protect creators’ legal rights, and enable them to demand fair remuneration for their work.
Ángeles González-Sinde Reig, CISAC Vice-President and film director, echoes this sentiment, highlighting the need for ethical and economically sound policies that put creators at the center of the AI world. She notes that while AI tools can support storytellers and filmmakers, there is a risk that creators will be treated as an afterthought, lacking control over their work and fair compensation.
Marcelo Castello Branco, CISAC Board Chair and CEO of Brazil’s UBC, underscores the importance of protecting the livelihoods of creators in this new landscape. He emphasizes that while the creative sector has adapted to new technologies, Generative AI poses a unique challenge that requires careful consideration and regulation.
The study itself is a groundbreaking effort, combining qualitative and quantitative research to estimate the economic impact of Gen AI on music and audiovisual productions globally. It provides valuable insights into the market penetration of Gen AI services and revenue losses to creators, as well as estimates for remuneration schemes.
As someone who has dedicated their career to promoting the importance of protecting creators’ rights, I applaud CISAC’s efforts to raise awareness about this critical issue. It is essential that we prioritize human creativity and culture in the development of AI environments, ensuring that creators are fairly compensated and recognized for their contributions.
In conclusion, this study serves as a clarion call to policymakers, industry leaders, and stakeholders to work together to create an AI ecosystem that values and rewards human creativity. By doing so, we can unlock the full potential of Generative AI while safeguarding the rights and interests of creators worldwide.
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