D-Wave Quantum Inc. and Interpublic Group have announced a partnership to work on quantum computing applications for marketing investments and strategy. The companies will collaborate on the research and development of quantum-hybrid applications to optimize marketing campaigns. They will use D-Wave’s quantum computers and hybrid solvers, accessible through the Leap quantum cloud service, along with IPG’s data assets to create quantum applications for building high-value audiences for marketers.
Introduction
D-Wave Quantum Inc. and Interpublic Group (IPG) have partnered to develop quantum computing applications for marketing investments and strategy. The companies will collaborate on quantum-hybrid applications to optimize marketing campaigns using D-Wave’s quantum computers and hybrid solvers, accessible through the Leap quantum cloud service, along with IPG’s data assets. The partnership aims to create hyper-targeted campaigns that drive desired outcomes for brands by harnessing massive amounts of data more efficiently.
D-Wave and IPG Partner for Quantum Computing in Marketing
D-Wave Quantum Inc., a leader in quantum computing systems, software, and services, has partnered with Interpublic Group (IPG), a global advertising and marketing services company. The collaboration aims to develop quantum-hybrid applications that optimize marketing campaigns.
The companies will use D-Wave’s quantum computers and hybrid solvers, accessible through the Leap™ quantum cloud service, along with IPG’s data assets, to create quantum applications for building high-value audiences in various settings. IPG recently launched a pilot program with D-Wave to optimize marketing campaigns for one of its top 20 clients in a retail environment.
Quantum Technology for Data-Driven Insights
IPG believes that adopting quantum technology as part of its tech stack will help uncover a greater collection of data-driven insights. This will enable the company to deliver more relevant and effective marketing for its clients at scale.
D-Wave’s CEO, Dr. Alan Baratz, said that the partnership aims to bring the power of quantum to advertising optimization, more efficiently harnessing massive amounts of data to create hyper-targeted campaigns that drive desired outcomes for brands.
“By working with D-Wave and adopting quantum technology as part of our tech stack, we believe we can uncover an even greater collection of data-driven insights to deliver more relevant and effective marketing for our clients, at scale,”
Philippe Krakowsky, CEO of IPG.
About D-Wave Quantum Inc. and Interpublic Group
D-Wave is a leader in the development and delivery of quantum computing systems, software, and services. It is the world’s first commercial supplier of quantum computers and the only company building both annealing quantum computers and gate-model quantum computers. D-Wave’s technology is being used by some of the world’s most advanced organizations, including Volkswagen, Mastercard, Deloitte, and Lockheed Martin.
Interpublic (NYSE: IPG) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Its global brands include Acxiom, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediabrands, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick, and more. IPG is an S&P 500 company with total revenue of $10.93 billion in 2022.
Forward-Looking Statements and Risks
This partnership announcement contains forward-looking statements that are subject to a number of risks and uncertainties, including the collaboration’s potential results and the companies’ ability to expand their customer base and achieve customer adoption of their solutions. Factors such as general economic conditions, competition, and the need for additional capital to execute business plans may also affect the success of the partnership.
Investors are cautioned that past performance may not be indicative of future results, and they should not place undue reliance on these forward-looking statements when making investment decisions. The forward-looking statements in this press release represent the companies’ views as of the date of the press release, and subsequent events and developments may cause their views to change.
“In today’s highly connected and deeply digital world, consumers are met with brand messages daily. Breaking through to reach the right customer at the right time remains a difficult challenge given the vast number of variables to consider,”
Dr. Alan Baratz, CEO of D-Wave.
Summary
D-Wave Quantum and Interpublic Group are partnering to develop quantum-hybrid applications for optimizing marketing campaigns. The collaboration aims to create hyper-targeted campaigns by harnessing massive amounts of data using D-Wave’s quantum computers and IPG’s data assets.
- D-Wave Quantum Inc. and Interpublic Group (IPG) have announced a partnership to work on quantum computing applications for marketing investments and strategy.
- The collaboration will focus on research and development of quantum-hybrid applications to optimize marketing campaigns.
- D-Wave’s quantum computers and hybrid solvers will be used through the Leap™ quantum cloud service, combined with IPG’s data assets.
- IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of its top 20 clients in a retail environment.
- Philippe Krakowsky, CEO of IPG, believes that adopting quantum technology will help uncover more data-driven insights for more effective marketing at scale.
- Dr. Alan Baratz, CEO of D-Wave, is excited to bring the power of quantum to advertising optimization and create hyper-targeted campaigns for brands.
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