NASA has made significant strides in engaging new audiences and promoting diversity and inclusion in STEM fields. The agency’s podcasts have surpassed 9.7 million all-time plays, while its app has been installed over 2.1 million times. NASA’s newsletters have also reached over 5 million subscribers.
Notable figures such as musician Lance Bass, actor Scarlett Johannson, NFL quarterback Josh Dobbs, and Snoopy participated in the agency’s solar eclipse broadcast. Additionally, NASA celebrated the 5th anniversary of the Hidden Figures Way street renaming, honoring the legacy of Katherine Johnson, Dorothy Vaughan, Mary Jackson, and Christine M. Darden.
The agency has also partnered with organizations such as the National Association for the Advancement of Colored People and the Hispanic Heritage Foundation to increase engagement and equity for underrepresented students pursuing STEM fields.
One of the most impressive feats is the 84.7 million total views on NASA’s YouTube livestreams in 2024. The top two most-watched livestreams being the 2024 total solar eclipse and its telescope feed is a testament to the public’s fascination with space exploration. I’m also delighted to see the involvement of well-known athletes, artists, and cultural figures, such as Lance Bass, Scarlett Johannson, Josh Dobbs, and Snoopy, in NASA broadcasts.
The agency’s focus on developing Spanish-language content is particularly noteworthy. The launch of the second season of the Spanish-language podcast Universo curioso de la NASA, the growth of Ciencia de la NASA website traffic by five-fold, and the production of live broadcasts for the 2024 total solar eclipse and Europa Clipper mission are all significant achievements.
Another exciting development is the relaunch of the NASA Art Program, which aims to inspire and engage the Artemis Generation with community murals and art projects. The DC-8 Airborne Science Laboratory Workshop, which documented and celebrated the important scientific work conducted aboard NASA’s legendary DC-8, is a great way to capture lessons from the past for current and future operators.
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